Those who buy OnePlus products from Reliance Digital stores, will also be able to take advantage of the promotional campaigns available. The announcement by OnePlus comes right before the launch of its flagship smartphone OnePlus 6T, which will launch globally on October 19 and in India on October 30. Going by its past history, we wouldn’t be wrong to assume that the company will discontinue current Android flagship, OnePlus 6, after the OnePlus 6T is launched. So this partnership clearly means that interested customers will be able to buy the OnePlus 6T from Reliance Digital Stores in the country. But then, it is not the first time that OnePlus has sold its smartphones offline in the country. It has a number of offline experience stores, and its OnePlus 6 mobile was also available to buy on Croma offline stores. In spite of the fact that online shopping has become immensely popular in India, there are people who still prefer to shop offline. This preference usually comes in when the product being bought is expensive, and most of the good gadgets do fall in this category. Keeping this in mind, selling devices via more offline stores would only boost sales for OnePlus. Speaking about the partnership, Vikas Agarwal, General Manager, OnePlus India, “The premium smartphone segment in India is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. his partnership with Reliance Digital will equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touchpoints across cities. The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.”
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