“We’re known for our active noise cancellation, but the SoundTrue Ultra headphones reduce noise passively,” said Bernice Cramer, general manager of Bose Wireless Headphones. “Noise-isolating headphones have typically come with all kinds of trade-offs. They’ve required you to push an earbud deep in your ear, and that compromises how your music sounds and how you feel when they’re on. So, we designed something better. SoundTrue Ultra headphones reduce noise through a soft, proprietary seal and sound great. And they’re so secure, you won’t worry about them falling out, and you won’t want to take them out, either.” These headphones come in two colours — charcoal and frost. Users can easily wear them for long duration without any discomfort. By the looks of it, Bose does have another winner at hand. However, price is a major factor at this level. Where Plantronics and other brands are providing similar headphones at much cheaper rates, it could be a task for Bose to quickly move units.
