Mr. Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing said, “iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just INR 18,900. With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favourite music, TV shows and movies.” With the Apple-designed A8 chip, users can play even more immersive games for hours and hours at a strech, all the while with great battery life. iPod touch has 4-inch Retina display. This again is great for gaming and to view videos. The company claims that the iPod touch also has three times faster Wi-Fi. The app store is available in over 155 countries and will give 1.5 million across 24 countries to its users. Apple is marketing this product as a music player first and then anything else. Apple is giving a 3 month trial of its Music store to new customers after which one would need to shell out Rs 120 per month. A family plan is also available that gives access to this service to up to 6 members in a family for a nominal fee of Rs 190 per month. The company has priced the new iPod touch at Rs 18,900 for the 16GB model, Rs 22,900 for 32GB and Rs 26,900 for 64GB.
